Advertising Agency: An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and for its clients.
Advertisement and consumer behavior: The role of advertisement is to influence the consumer decision-making process and influence consumer decisions in all stages based on the marketing and advertising goals.
Advertising Effectiveness: the method to measure if the ads of a company are targeting the right audience.
Advertising Media: Advertising media is the medium through which an advertisement is delivered to the public. It carries messages, stories or points regarding the product that is being advertised.
Creative Aspects of Advertising: Creative aspects of advertising. Ad copy is defined as “written or spoken material in it, including headlines, main body, sub-heads, Pictures, captions, slogans, information about brand name, trademarks, prices, coupons, claims, advertiser’s name , address, logo, phone numbers, website etc.
Distribution Channel: A distribution channel is a chain of businesses or intermediaries through which a good or service passes until it reaches the final buyer or the end consumer.
Marketing: Management, Mix: Includes multiple areas of focus as part of a comprehensive plan. The term often refers to a common classification that began as the four Ps: product, price, placement, and promotion.
Marketing Environment: refers to all internal and external factors, which directly or indirectly influence the organization’s decisions related to marketing activities
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